75 Best Digital Marketing Tools for Small Businesses (2023)

Being a small business owner comes with a unique set of challenges. You have to wear a lot of hats and are constantly pulled in a million different directions.

One of the most important, but also most time-consuming, tasks on your plate is marketing.

But here’s the good news, there are a ton of digital marketing tools out there that can help you save time, stay ahead of the curve, and get better results.

In this blog post, we’ll share 75 of the best digital marketing tools for small businesses in 2023.

From social media management to SEO, email marketing to lead generation, there’s a tool on this list for every task.

So whether you’re a one-person operation or have a team of marketing experts, these tools will help you get the job done.

What are the best digital marketing tools?

Depending on your needs, some of these tools will be more useful to you than others. But the beauty of this list is that there’s something for every business owner to decide for themselves.

We chose these tools based on a few key criteria:

• How well they solve a specific problem.

• How easy they are to use.

• How affordable they are.

• The results they’ve helped other businesses achieve.

Alright, so let’s get right into it. Here are the 75 best digital marketing tools for small businesses in 2023:

Social Media Marketing

1.) Hootsuite

Hootsuite is a digital marketing tool that lets you manage multiple social media platforms from one central location. That means you can save time by scheduling your social media posts in advance and monitoring all of your feeds from one dashboard.

And because Hootsuite gives you insights into your social media analytics, you can make sure your marketing efforts are paying off.

So if you’re looking for a way to simplify your social media strategy, give Hootsuite a try. Your small business will thank you for it.

2.) Buffer

Another great tool for managing your social media accounts and performance tracking.

Buffer makes it easy for you to manage user engagement, allowing you to prioritize comments on a simple dashboard so you won’t miss any unanswered questions.

It also has a free link in bio page builder that you can use to showcase your brand on social media and start selling your products and services.

3.) Sprout Social

A comprehensive social media marketing platform that offers a wide range of features for small businesses, including social media management, analytics, and reporting.

They also have a “listening” feature which allows you to gain insights on aspects such as competitor analysis, audience sentiment, and industry trends on social media.

There are thousands of brands and organizations of all types that use Sprout to drive social media success including Subaru, Vice, Shopify, Glassdoor, the Chicago Bulls, and many others.

4.) CoSchedule

A social media management tool that helps you plan, publish, optimize, and measure your results all in one place.

With their “Headline Analyzer”, you can ensure that your headlines are effective and engaging before you even hit publish.

And their “ReQueue” feature allows you to automatically share your best content at the optimal time for maximum engagement.

5.) SocialBee

A simple, easy-to-use social media management tool that is very affordable and helps you save time to grow your business.

It features post-scheduling, content curation, performance reporting, and collaboration with your team on social media projects so everyone is on the same page.

You can also integrate it with Canva, Unsplash, or Giphy so you can create and design posts to share on social media platforms.

6.) Upfluence

Affiliate and influencer marketing has been around for a long time, but social media has created new opportunities for businesses to reach a wider audience.

Upfluence is a platform that helps businesses connect with influencers who can promote their products or services.

Here’s how it works:

Businesses create a profile and then search for influencers based on criteria such as location, interests, or followers.

Once they’ve found a good match, they can contact the influencer and ask them to promote their product.

In return, the influencer gets a commission on any sales they generate.

This tool makes it easy for small businesses to find relevant influencers on social media to work with to promote their products or services.

SEO and content marketing tools

7.) Moz

Moz is a digital marketing software company that offers a variety of tools to help businesses improve their search engine optimization for greater online visibility.

One of Moz’s most popular products is its MozBar, a toolbar that helps users see how well a website is performing on major search engines.

The MozBar can be a valuable tool for small businesses that are looking to improve their search engine rankings.

In addition to MozBar, Moz also offers several other digital marketing tools, including an SEO learning center and an online directory of business listing sites.

While some of these tools are available for free, others are only available to paying customers.

However, even the free tools can be helpful for small businesses that are trying to improve their search engine optimization.

8.) Semrush

In a nutshell, Semrush is an SEO tool that provides users with valuable insights into how their site is performing on search engines.

It’s used by businesses of all sizes to develop and fine-tune their SEO strategy.

Semrush offers a variety of features that can be extremely helpful for your small business, including keyword research, competitor analysis, local SEO, and a backlink checker.

They also have a listing management feature that can help your small business get listed on relevant directories and review sites, which is important for both search visibility and building up your online reputation.

With these tools at your disposal, you’ll be able to identify opportunities and implement SEO best practices that will help you improve your search rankings and attract more traffic to your website.

9.) Ahrefs

Another great SEO platform that offers a suite of tools to help your small business improve its digital marketing and explode your traffic is Ahrefs.

It provides users with insights into their website’s traffic and search volume, as well as detailed information on their competitors.

Armed with this data, you have the power to make informed decisions about your SEO strategy and ensure that your website is ranking highly for relevant keywords.

In short, Ahrefs is a powerful SEO tool that can help any small business take its SEO and link-building game to the next level.

10.) Screaming Frog

Screaming Frog is a digital marketing tool that can help your small business with technical SEO.

The tool is designed to crawl websites and generate reports on various aspects of SEO, including title tags, meta descriptions, h1 tags, and more.

In addition, Screaming Frog can also help you find and fix broken links, redirects, and other technical issues that can impact your site’s SEO.

While there are a lot of SEO software on the market, Screaming Frog is one of the most popular and affordable options for small businesses.

11.) Answer the Public

Answer the Public is a free digital marketing tool to start that generates keyword ideas and search queries based on what people are searching for online, which can be helpful when it comes to crafting content that meets your audience’s needs. 

They also have a “Search Listening Alerts” feature that sends you notifications whenever someone mentions brands or keywords related to your business, which can help you jump on opportunities to engage with potential customers.

If you’re looking for keyword ideas when performing keyword research for your small business website or blog, Answer the Public can be a way to unlock those opportunities.

12.) Jasper AI

Ever have writer’s block when trying to come up with topics for your blog or website? This is where Jasper ai comes in to save the day.

Jasper is an artificial intelligence tool that helps content marketers come up with ideas for blogs, social media posts, product descriptions, and much more.

You simply type in a keyword related to your business, and Jasper will generate a list of content ideas based on that keyword.

It’s like having a virtual assistant for your SEO and content needs.

Not to mention, this software is simple to use and provides accurate results, which makes it one of my favorite tools for digital marketing.

Jasper AI is a valuable asset for any business owner who wants to cut their content creation time down in half.

13.) Surfer SEO

Surfer SEO is a set of digital marketing tools that will help boost your business with online traffic and content creation from an SEO perspective.

It’s no secret that website traffic is the lifeblood of most small businesses.

But what many don’t realize is that to get organic traffic, you need to have strong SEO. And to have strong SEO, you need great content.

That’s where Surfer SEO comes in.

With its suite of tools like the content editor, content planner, auditor, or SERP analyzer, Surfer SEO makes it easy to create content that not only ranks well on search engines but also engages and converts visitors.

14.) Copy AI

Copy.ai is another artificial intelligence-powered copywriting assistant that can help you create high-quality content in a fraction of the time. 

But what’s the difference between Copy.ai and another AI-powered tool like Jasper AI?

For starters,Copy.ai is intended more for short-form content such as ad copy, social media posts, or email templates.

Copy.ai also offers a free plan that allows you to try out the tool without commitment.

And if you decide to upgrade to a paid plan, you’ll get access to features like templating and custom branding.

15.) Yoast SEO Plugin

If you’ve ever done any digital marketing, especially if you have a WordPress site, you’ve probably heard of the Yoast SEO plugin.

It’s a popular tool that helps you optimize your website for search engines.

The free version is available for WordPress sites, and it can be a great way to start improving your SEO.

Yoast SEO can help you with things like optimizing your website for specific keywords, automatically enabling structured data, and redirect management to ensure that your visitors don’t end up on broken links.

It can also help you improve your website’s title and meta tags, which affects your site’s appearance in the search engines and can have an influence on whether someone clicks through to your site or not.

Another great aspect of Yoast is that the plugin can help you generate XML sitemaps and track your website’s progress over time.

Email marketing tools

15.) Mailchimp

One of the go-to email marketing software tools that help businesses to reach their customers and grow their conversions is Mailchimp.

With Mailchimp, you can create multiple campaigns, send newsletters, and track your results to see what’s working and what’s not.

Mailchimp provides powerful tools for conversion rate optimization, making it easy to turn your leads into customers.

With its many features and benefits, Mailchimp is an essential tool for any small business looking to take its email marketing to the next level.

16.) Constant Contact

If you’ve ever wished email marketing was easier (and less of a pain), you’re in luck. Constant Contact is here to help. 

Constant Contact is an email marketing service that makes it easy to create email newsletters, manage your subscribers, and track your email campaigns. 

You can also use Constant Contact to create custom email designs, email tracking reports, and campaigns. 

Plus, it’s affordable and easy to use, making it the perfect solution for small businesses. 

And it’s not just about sending out mass emails – Constant Contact can help you create a targeted marketing strategy that gets results.

Constant Contact offers expert guidance and support so you can make the most of their email marketing service.

17.) Drip

Drip is a digital marketing tool that’s specifically designed to help your eCommerce business with email marketing.

With Drip, you can create and send newsletters, email courses, and automated emails.

You can also segment your contacts and track which emails they open and click.

Plus, Drip integrates with popular eCommerce platforms like Shopify and WooCommerce, so you can send abandoned cart emails and follow-up emails.

18.) AWeber

Aweber is an email marketing service that helps small businesses stay in touch with their customers and its a free tool to start.

It offers a drag-and-drop email builder that makes it easy to create beautiful email newsletters, and it also has an extensive autoresponder feature that can send
automatic follow-up messages to customers who have signed up for your email list.

Aweber also offers a number of other features that make it a valuable tool for small businesses, such as the ability to track email opens and clicks, and to segment your email list into different groups.

All of these features make a tool like Aweber essential for your small business looking to stay in touch with its customers and grow its customer base.

19.) GetResponse

GetResponse is an email marketing and automation solution that offers a clean and simple interface to help your businesses streamline it’s work.

It provides tools to create effective email campaigns, landing pages, and digital marketing assets.

GetResponse also offers a wide range of integrations with third-party applications to further extend its functionality.

You can expect excellent customer support to ensure that you’ll have all the resources you need to be successful with your email marketing campaigns.

Overall, GetResponse is an excellent solution for small businesses that are looking to smoothen their email marketing workflow.

20.) ConvertKit

A robust email software tool to automate all of your marketing tasks – from sign-up forms to reporting. So you can focus on running your business, instead of getting lost in the details.

ConvertKit is easy to use and integrates with all major email providers. It’s a paid tool that’s very affordable and even the free plan has unlimited landing pages, unlimited forms, and up to 300 email subscribers.

If you’re looking for a way to streamline your marketing at an affordable cost, ConvertKit is a great solution.

Advertising and lead generation tools

21.) Google Ads

A powerful advertising tool to utilize in your paid search strategy that can help you reach new customers and grow your business is Google Ads.

It allows businesses to purchase ad space on Google’s search engine results pages (SERPs).

When someone searches for a keyword or phrase related to your business, your ad will appear in the sponsored results section at the top of the SERP. 

Digital marketers can use these ads to target potential customers based on their location, interests, and even the type of device they’re using.

By targeting your ads to potential customers who are most likely to be interested in your product or service, you can increase the chances that they’ll click through to your website and convert into paying customers. 

22.) Facebook Ads

Facebook advertising is a tool that allows businesses to reach a large audience with targeted ads.

Ads can be targeted to people based on their location, interests, and demographics. Facebook also allows businesses to create custom audiences, which allows them to target ads to people who have already engaged with their business in some way.

Facebook advertising is an effective way to reach potential customers, and it can be very cost-effective if done correctly.

The Facebook Ads manager is a tool that businesses use to create and manage their advertising campaigns. It provides insights into how well your ads are performing and allows you to make changes to your campaigns based on this data.

Facebook offers many different advertising options, including video ads, which can be a great way to reach potential customers.

The performance 5 feature is a tool that allows businesses to see how well their ads are performing and make changes accordingly. This feature includes data on impressions, reach, clicks, engagements, and conversions.

Facebook advertising is a powerful tool that can help businesses reach their target audiences. When used correctly, it can be an extremely effective way to grow your small business.

23.) HubSpot Sales Hub

HubSpot Sales Hub is a lead generation and sales CRM software used by small to enterprise companies.

It’s a full suite of tools designed to help sales teams close more deals and connect with prospects.

The software includes live chat, email tracking, and a visual pipeline. HubSpot Sales Hub also integrates with HubSpot’s Marketing, Service, and CRM products. This allows businesses to track leads from initial contact through to closed deals.

This platform is ideal for businesses that want to scale their sales operations and improve their customer relationships.

Thanks to its features and integrations, HubSpot Sales Hub is a powerful tool that can help your small business reach its goals.

24.) LeadPages

LeadPages is a lead generation and conversion tool that small businesses can use to easily create landing pages, lead capture forms, and other conversion-optimized pages on their website.

Conversion tools help you to turn those leads into customers by giving them an easy way to take action on your site, such as signing up for a newsletter or making a purchase.

LeadPages also offers integrations with other site builder platforms and marketing tools, so you can easily add lead capture forms and landing pages to your existing website.

Using LeadPages can help you increase the number of leads you generate, as well as the conversion rate of those leads into customers.

25.) Unbounce

Unbounce is a landing page builder that is easy to use and it offers a variety of templates that can be customized to fit the needs of any business.

It integrates with several popular marketing automation and digital marketing tools, making it an essential tool for any small business looking to grow its online presence.

With Unbounce, you can create landing pages that are optimized for conversion and designed to maximize your digital marketing strategy.

It also has a “smart copy” feature that helps writes the copy for your landing pages for you, so all you have to do is input your business information and let Unbounce do the rest.

As a result, you’ll be able to generate more leads and sales, and you’ll have a higher ROI for your marketing spend.

26.) Leadfeeder

LeadFeeder is a tool that shows you which companies visit your website, even if they don’t fill out a form or contact you directly.

It’s perfect for businesses who want to get more out of their digital marketing tools and see which landing pages are actually working.

It works well for getting insights into your competition. So if you’re looking for a way to get more leads and improve your landing pages, LeadFeeder is one of the digital marketing tools you should consider.

27.) OptinMonster

OptinMonster is a conversion optimization tool that allows you to create powerful online marketing campaigns.

The software provides a wide range of features, including the ability to create beautiful opt-in forms, track conversion rates, and optimize your campaigns for maximum results.

It also comes with a number of built-in templates that make it easy to get started.

OptinMonster integrates with a variety of popular email marketing platforms, making it a versatile tool. 

28.) Outreach

Outreach is a sales engagement platform that helps salespeople manage their interactions with leads and customers.

This platform provides sales and business development reps with tools to automate and optimize their sales process, including CRM integrations and email tracking. 

Outreach also offers a sales intelligence platform that helps salespeople gather data about their leads and customers.

Using this software can benefit your business by helping you to automate and optimize your sales process, and by providing you with sales intelligence data that can help you close more deals.

Tracking and Analytics Tools

29.) Google Analytics

If you own a website, it’s important to understand your audience and how they interact with your site.

Google Analytics is a free digital marketing tool that can help you do just that. This analytics tool tracks website visitors and provides insights into their behavior.

For example, Google Analytics can tell you which pages are most popular, how long visitors stay on your site, and where they come from.

This information can be extremely valuable in helping you make decisions about your website and digital marketing strategy.

Google Analytics is free to use, making it an essential tool for any small business owner.

30.) Mixpanel

31.) Heap

Heap is a digital marketing tool that will help your small business track web traffic and give you a better understanding of your customers.

By tracking complete historical data, Heap provides valuable insights into customer behavior and reduces friction in the customer journey.

This information can be used to improve the effectiveness of marketing campaigns and website design.

Heap’s analytics tools can help businesses to identify growth opportunities and optimize their operations.

32.) Kissmetrics

Kissmetrics is a digital marketing platform that provides analytics and Insights to show you exactly what’s working (and what’s not) with your online business.

It’s packed with features that eCommerce businesses, SAAS companies, and marketing teams will love – like search visibility, customer engagement, and conversions.

And the best part? Kissmetrics makes it easy to understand complex data with its simple visualizations and straightforward reports. 

33.) Hotjar

If you’re not familiar with Hotjar, it’s a digital marketing tool that allows you to see how visitors are interacting with your website. 

It does this by tracking their cursor movements and clicks, and then generates heatmaps to show you where people are clicking and scrolling. 

This information can be incredibly valuable for understanding what parts of your website are working well and what could be improved. 

Besides heatmaps, Hotjar also lets you collect in-the-moment feedback from users through surveys during their customer journey.

And of course, all of this data is tracked and analyzed so you can see how your website is performing over time.

34.) FullStory

Fullstory is an analytics software tool that gives you access to digital experience data and enables you to record and playback user sessions on your website.

This can be incredibly useful for understanding how users interact with your site, identify website bugs, and improve your overall digital marketing strategy.

Fullstory offers robust analytical capabilities, so you can track user behavior over time and make informed decisions about your website design and user experience.

35.) Smartlook

Smartlook is a cutting-edge platform that provides powerful marketing tools for funnel analysis, event tracking, and multi-platform Insights.

With Smartlook, you can quickly get a clear picture of how your marketing campaigns are performing and where there might be room for improvement. 

Plus, the platform’s event-tracking capabilities make it easy to identify which customer interactions are driving conversions.

And because Smartlook integrates with popular marketing platforms like Google Analytics and Segment, you can be up and running in no time flat.

36.) Contentsquare

ContentSquare is a software company that has proven to improve digital experiences.

The software uses artificial intelligence to provide insights into how users interact with websites and apps. This information can be used to identify anomalies and optimize the user experience.

ContentSquare also offers to merchandise analysis to help businesses understand how users interact with their products.

This information can be used to improve the placement of products on websites and increase sales.

37.) Crazy Egg

Crazy Egg is a powerful platform of marketing tools that includes features like A/B testing, heatmaps, and user engagement data. 

With Crazy Egg, you can get an in-depth look at how your website is being used and where users are engaging (or not engaging) with your content. 

Crazy Egg can also detect javascript errors as a preventative measure against a bad user experience.

This data can be invaluable in helping you optimize your website for better user experience and conversions. 

38.) Google Search Console

Free digital marketing tools like Google Search Console (GSC) can be extremely beneficial for small businesses.

As a business owner, you can use this free tool to get insights into how your website is performing on Google search results.

You can also use it to submit your website to Google for indexing and to troubleshoot any issues that you may be having with your website.

GSC provides a host of other features that can help you optimize your website for better search engine ranking.

Overall, if you’re looking for a free tool to help improve your small business’s online presence, then Google Search Console is a must-have.

Content Management Systems

39.) WordPress

WordPress is a content management system (CMS) that allows users to create a website or blog from scratch, or improve an existing one.

According to recent surveys, WordPress powers over 36% of websites on the internet, which makes it the most popular CMS in the digital marketing space. 

WordPress is open-source software, which means that anyone can contribute to its development and there are no licensing fees.

In addition to being free, WordPress is also relatively easy to use. With a few clicks, you can add pages, posts, images, and other content to your site.

You can also customize your site by choosing from a wide selection of themes and plugins. 

WordPress can benefit your small business in many ways. A professional website can help you attract new customers and grow your brand.

40.) Drupal

Essentially, it’s a content management system (CMS) that helps you manage all the content on your website or application. 

You can create and edit pages, add and remove users, and even customize the look and feel of your site. 

Drupal also comes with many features that can be helpful for businesses, such as e-commerce integration, security features, and multilingual support. 

There’s no one-size-fits-all solution for businesses when it comes to website and application development.

But for those who need a complex platform with lots of features, Drupal can be a great option. 

41.) Joomla!

Joomla is a content management system that helps you easily create and manage your website. It offers built-in multilingual support, so you can reach a wider audience.

There are also different templates available, so you can find one that fits your business. You don’t need to be a web developer to use Joomla, but if you are, you’ll find it easy to customize.

It’s also free to use under General Public License which means anyone can download and use it.

Joomla can benefit your small business by helping you create a professional-looking website without the need for expensive web development services. 

42.) Squarespace

By now, most people know of Squarespace as a website builder. And it is a great website builder. But it’s also so much more than that.

Squarespace provides users with everything they need to create a professional website, including templates, hosting, domain names, e-commerce features, and more.

You’ll also have peace of mind knowing that Squarespace offers 24/7 customer support, so you can always get help when you need it.

Overall, Squarespace is a great option for small businesses that want to create a professional website without spending a lot of money. 

43.) Wix

Wix is another popular website builder that offers everything you need to create a professional website. It has over 500 templates to choose from, so you can find one that fits your business.

You can also use Wix to create an online store, book appointments, and more. And like Squarespace, Wix also offers 24/seven customer support.

Wix also has a free plan, which is great for businesses that are just starting out. But if you need more features, you can upgrade to a paid plan.

So if you’re looking for a beginner-friendly way to build a website for your small business, then check out wix.

44.) Weebly

Weebly is a website builder that’s been around since 2007 and in that time, they’ve built up a solid reputation as being one of the best site builders on the market.

Weebly offers everything you need to create a professional website, including templates, hosting, domain names, e-commerce features, and more.

Although it has limited theme customization, Weebly is still easy to use, even if you’re not a tech-savvy person. And like Squarespace and Wix, they also offer 24/seven customer support.

Weebly is a great option for small businesses that want to create a professional website without spending a lot of money and like Wix, Weebly has free and paid plans.

45.) Shopify

Shopify is a complete eCommerce solution that allows you to set up an online store to sell your goods.

It’s packed with features designed to help you maximize sales and traffic, including abandoned cart recovery, SEO tools, and social media integrations.

Shopify also offers 24/seven customer support and a huge app store with many apps to choose from.

Overall, Shopify is a great choice for businesses that want to sell online and if you need help getting started, they offer free expert advice. 

Project Management Tools

46.) Trello

Trello is a project management tool that helps you organize and track your projects.

It’s simple to use and easy to get started with. You can create boards for each project, add tasks, and assign them to team members.

You also have the option to visualize your projects from different angles including, but not limited to, timeline, calendar, and map views.

Trello also has a mobile app, so you can keep track of your projects on the go so you never miss a beat.

47.) Asana

Asana is a project management tool that’s simple to use and easy to set up, making it a great choice for small businesses.

It has a variety of features, including task lists, calendar views, and project templates. You can also integrate Asana with other tools, such as Slack, Dropbox, and Google Drive.

Asana offers both free and paid plans, so you can choose the option that best fits your needs.

Paid plans include more features, such as unlimited projects and users, marketing automation, and custom branding.

Whether you’re just starting out or you’re looking for an enterprise-level solution, Asana can benefit your small business.

48.) Basecamp

Basecamp is a project management tool that helps you keep track of your projects and team members.

It has a variety of features, such as to-do lists, file sharing, and group chat. You can also create custom templates for your projects.

With Basecamp, you can even set up an automatic check-in for team members, so you always know who’s working on what instead of scheduling stand-up meetings.

Basecamp is a great tool for small businesses or teams working on large projects.

49.) Slack

A robust communication tool like Slack can be used for a variety of purposes.

Slack is a messaging app for teams that makes collaboration easy and efficient. It’s perfect for small businesses because it keeps all communication in one place, which can help reduce confusion and boost productivity.

Plus, it’s loaded with features that make working together a breeze. For example, you can create channels for different topics or projects, set up @mentions to get someone’s attention, add emoji reactions, and even integrate with other apps like Google Drive or Dropbox.

And if you need to step away from your desk for a bit, you can easily access Slack from your mobile device. 

50.) Notion

Notion is a powerful productivity tool that helps you organize your thoughts, plan projects, and track your work.

I use this tool myself and I consider it my “digital brain”.

But it’s more than just making a to-do list or setting up daily reminders.

It’s a versatile tool that can be used for everything from brainstorming ideas to managing complex workflow.

You have the capability to create systems at a high-level capacity by developing SOP’s, custom templates, landing pages, courses, wireframes, and much more.

And best of all, it’s free to start. Notion is easy to use and packed with features that will help your business run more efficiently.

You can also share files and collaborate with team members in real-time.

Design tools

53.) Adobe Creative Suite

Adobe Creative Suite is a comprehensive software package that gives businesses everything they need to create high-quality marketing materials. 

The package includes programs for graphic design, web development, video editing, and more. Adobe Creative Suite is easy to use and can be customized to fit the specific needs of any business. 

It is relatively affordable, making it a great option for small businesses. By investing in Adobe Creative Suite, businesses can save money on hiring outside marketing agencies and get the tools they need to create professional-looking marketing materials in-house.

54.) Sketch

If you’re running a small business, you know that time is often of the essence. That’s why Sketch is such a valuable all-in-one platform for design and prototyping.

With Sketch, you can quickly create beautiful designs, flowcharts, wireframes, and more without having to learn a complex software suite.

Plus, Sketch offers an array of powerful features that make it easy to bring your designs to life, including vector tools, symbols, and easy export options. 

And because Sketch is cloud-based, you can access your designs from anywhere, making collaboration with team members a breeze.

Whether you’re designing a new website or revamping your company’s logo, Sketch has the tools you need to get the job done quickly and efficiently. 

55.) Canva

Canva is a user-friendly design tool that’s perfect for small businesses and also a tool that I personally can’t live without.

With Canva, you can create professional-looking designs without any prior experience or design training and you can also create social media designs, logo presentations, and so much more.

Canva offers a library of built-in templates and easy-to-use drag-and-drop tools that make design quick and easy.

If you need help getting started, Canva also offers a wide range of tutorials and how-to guides.

56.) PicMonkey

PicMonkey is a photo editor, graphic design maker, and collage creator in one. To start editing photos, all you need is a free account. 

You can create photo collages, add text to photos, remove blemishes, and even do some light photo retouching. 

For graphic design, you can create new designs from scratch or edit existing templates. And if you need to make a collage, PicMonkey has a variety of templates and tools to help you out. 

Paid features include access to more fonts, photo filters, and graphics. But even with the free plan, PicMonkey offers a robust set of tools that can benefit your small business with its design needs.

With PicMonkey, you can easily create professional-looking photos and graphics without having to hire a separate designer. 

57.) Pablo by Buffer

Pablo by Buffer is a free tool that helps you create stunning visuals for your social media uploads.

With Pablo, you can easily add text to photos, choose from a library of fonts, and even resize images for different social media platforms.

Plus, Pablo offers a wide range of free stock photos that you can use in your designs.

If you need help getting started, Pablo also offers a library of tutorials and tips. By using Pablo, you can easily create beautiful visuals that will make your social media posts stand out.

58.) BeFunky

BeFunky is an online photo editor that enables users to create professional-looking graphics with a few clicks of the mouse. 

The intuitive interface makes it easy to get started, and the built-in templates and tools help you to create high-quality designs quickly and easily. 

BeFunky is free to use, and it’s perfect for small businesses that need to produce professional-looking designs on a budget.

BeFunky’s powerful editing tools allow you to touch up photos, add text and logos, and even create complex graphics from scratch. 

And if you need some inspiration, you can browse the millions of royalty-free photos and illustrations in the BeFunky library.

With BeFunky, there’s no need to hire a pricey graphic designer – you can do it all yourself, for free. 

59.) Fotor

Fotor is a robust tool that offers a batch editor, AI photo effects, NFT creator, and much more. Plus, it’s easy to use and can benefit your small business in many ways.

With the batch editor, you can quickly edit large quantities of photos with just a few clicks. This is ideal for small businesses that need to frequently update their product photos or website images.

The AI photo effects are also great for giving your photos a professional touch.

And with the NFT creator, you can easily turn your photos into digital assets that can be sold or traded online.

60.) Adobe Express

Adobe Express is a free powerful tool that can help your small business to create stunning visuals for marketing and branding purposes.

It’s easy to use, and its features make it ideal for creating professional-looking graphics, even if you’re not a designer. 

So how does it work? Adobe Express uses a simple interface that allows you to select from a range of templates, then customize the colors, fonts, and layout to match your brand.

You can also add your own images and videos, or choose from Adobe’s library of stock media. Once you’re happy with your design, you can save it and share it online with just a few clicks.

Video marketing tools

61.) Wistia

Wistia is video software that provides tools to help create, host, and analyze video content. It offers a range of features, including video hosting, video analytics, and video player customization. 

It can be a valuable tool for small businesses that want to use video to market their products or services. The platform makes it easy to create high-quality video content and track its performance. 

Wistia’s video player can be customized to match the look and feel of your brand. If you’re looking for a video solution that can help your small business grow, software tools like Wistia are worth looking into.

62.) Vidyard

Vidyard is a video sales and marketing tool that enables businesses to create and share video content.

The platform helps businesses to track video views, measure engagement, and generate leads.

Vidyard provides a range of video creation and editing tools, making it easy for businesses to produce high-quality video content.

This platform also offers a range of features designed to help businesses to maximize the impact of their video content, including video SEO and social media integration.

63.). Soapbox by Wistia

Looking to add some personality to your content marketing? Check out Soapbox by Wistia.

It’s a free webcam and screen recorder that makes it easy to create engaging videos. Just download the Chrome extension, hit record, and start sharing your story.

Soapbox is great for small businesses because it provides a simple and yet effective way to connect with customers and build relationships.

Plus, the built-in editing tools make it easy to create professional-looking videos without any prior video experience.

64). Promo

Promo is a video maker that helps you create marketing videos for your small business.

With Promo, you can create marketing videos for any industry, including restaurants, retail stores, and service businesses.

Promo also offers a video editor, photos, a GIF editor, and unlimited video publishing. With Promo, you can create marketing videos that are both informative and engaging.

Additionally, Promo offers a paid subscription that allows you to create marketing videos without any limitations.

65). Animoto

With Animoto, users can create professional-looking videos without any prior video editing experience. 

This video platform is extremely user-friendly and features a drag-and-drop interface that makes video creation easy and fun. 

With Animoto’s library of pre-made video templates, it’s easy to get started making high-quality videos for your small business. 

But don’t let the simplicity fool you – Animoto is a powerful video creation tool with a host of features that will help you create stunning videos that capture your brand’s unique voice. 

You have the capability to add your text and fonts, overlay voiceovers, and even add music from their library of licensed tracks.

Plus, their video rendering engine produces HD video quality that looks great on any screen. 

66). Adobe Premiere Pro

If you’re in the market for powerful and versatile video editing software, then you can’t go wrong with Adobe Premiere Pro.

It’s industry-leading software that is used by professionals all over the world. With Premiere Pro, you can create stunning videos for your small business, whether it’s a product demo or a promotional video.

The software is loaded with features, including the ability to add titles, transitions, and effects. You can also easily edit audio and video files, and export your finished project in a variety of formats.

Marketing automation

67.) HubSpot Marketing Hub

A complete CRM Platform that provides users with free tools to grow their small businesses.

The great thing about Hubspot Marketing Hub is that it has a lot of features and can be customized to fit the needs of any small business.

I especially like the email marketing platform and the live chat tool.

Hubspot also offers premium editions of its software that include additional features, such as omni-channel marketing and custom reporting.

68.) Systeme.io

Systeme.io is an all-in-one marketing platform that will help your small business automate its marketing tasks and it’s very simple to use.

What’s amazing about this tool is how many unlimited features it offers on just the free plan such as file storage, emails sent, blog posts, and more. You also get up to 2,000 contacts.

Systeme.io also offers many other features that are designed to help your small business thrive, such as lead capture forms and landing pages.

69.) Marketo

Marketo is a cloud-based marketing automation software that helps businesses automate and measure marketing tasks and workflows.

It’s a part of Adobe Experience Cloud, which has a collection of tools for managing customer experiences.

Marketo will ensure that your small business saves time and money by automating repetitive tasks, such as email marketing, lead nurturing, and customer segmentation.

It can also help businesses to improve their customer relationships by providing tools for tracking customer interactions and behavior, measuring customer satisfaction, and analyzing customer feedback.

Marketo also provides time-saving features such as templates for email marketing campaigns and automation rules for lead nurture programs.

Overall, Marketo is a powerful tool that can help small businesses to streamline their marketing operations and improve their customer relationships.

70.) ActiveCampaign

This platform provides a variety of marketing and sales tools, including email marketing, lead capture forms, and drip campaigns.

ActiveCampaign also offers a powerful CRM system that can be used to track leads and customers throughout the sales process.

ActiveCampaign provides a number of features that make it easy to automate your marketing and sales processes, including targeted emails, lead scoring, and pipeline management.

71). Sendinblue

Here is an all-in-one marketing solution that enables small businesses to manage their email, SMS, and chat campaigns in one platform. 

As one of the top-rated marketing solutions for small businesses, Sendinblue offers a free plan that allows businesses to send up to 300 emails per day. 

Sendinblue’s unlimited contacts feature makes it simple for businesses to keep track of their customers and prospects. 

Sendinblue is a popular choice for small businesses that are looking for a comprehensive marketing solution.

Thanks to its All-in-One approach, Sendinblue makes it easy for small business owners to manage their marketing campaigns without breaking the bank.

72). MailerLite

What’s most liked about this tool is its simple and straightforward interface as well as all of the features included in the free plan.

MailerLite provides everything you need to get started with email marketing, and its prices are very affordable.

The free plan gives you access to many features that MailerLite has to offer, including automation, a free website builder, 10 landing pages, and sign-up forms.

But even the paid plan is very affordable, starting at just $19/month for unlimited emails., unlimited users, and 24/7 live chat and email support

Customer relationship management (CRM) tools

73.) Keap

Keap is a customer relationship management (CRM) software designed to help your small business automate repetitive tasks, such as sending appointment reminders or follow-up emails, so that you can focus on more important tasks.

It also provides a centralized database for customer information, making it easy for businesses to track customer interactions and sales activity. 

Keap offers a number of features that are designed to help improve customer services, such as live chat support and automatic customer satisfaction surveys.

74.) Salesforce

A CRM like Salesforce is designed to give businesses a 360-degree view of their customers.

Salesforce is one of the most popular CRMs on the market, and it offers a wide range of features to help small businesses streamline their sales process.

In addition to managing customer data, Salesforce also offers tools for territory planning and in-moment data analysis. 

Its community features allow businesses to connect with other users to get advice and share best practices. 

Ultimately, Salesforce is a powerful CRM that will help your small business drive sales and grow.

75.) HubSpot CRM

The company offers a free, cloud-based CRM system that is packed with features and is easy to use.

Hubspot CRM is aimed at small businesses, and it includes everything from contact management to sales automation.

The system is designed to be used right out of the box, and it integrates seamlessly with other Hubspot products. It also promises to offer excellent customer support and training resources.

Many companies are drawn to Hubspot CRM because of its ease of use, its affordability, and its rich feature set.

What are digital marketing tools?

Digital marketing tools are software or online platforms that your business can use to automate and streamline its marketing tasks.

Some common examples of digital marketing tools include customer relationship management (CRM) software, email marketing software, social media management software, and search engine optimization (SEO) tools.

How can digital marketing tools benefit your small business?

Running your small business can come with many challenges and some of these pain points include time management, budget restrictions, and a lack of resources.

It’s critical to make sure that you have proper workflows in place so that you can focus on your core business tasks and not get bogged down with the smaller details.

I could give you an endless list of how these tools can benefit your business, but here are just a few examples:

Time-saving

Automating repetitive tasks can free up an immense amount of time so that you can focus on other aspects of running your business.

There is software out there that can literally automate everything from your social media posts to your email marketing campaigns.

Cost-effective

Traditional marketing methods can be quite costly, and small businesses often don’t have the budget to invest in these activities.

Digital marketing tools can be a more cost-effective solution as many of them offer free plans or free trials.

Although you’ll have to learn how to use these tools at first, they can save you a lot of money in the long run.

Increased reach

With the right tools, you can cast a wider net and reach more potential customers efficiently and effectively.

If you have a local business, you have the ability to market to people who live near you by using geo-targeting features.

You can also use digital marketing tools to create targeted campaigns based on interests, demographics, and other factors.

Improve Customer Engagement

You’ll have the power to track customer engagement and interact with customers more easily.

This allows you to improve your customer service, build stronger relationships, and maintain a positive reputation.

Insights and data

Digital marketing tools provide you with valuable insights and data that can help you make better decisions for your business.

You’ll be able to see how customers are interacting with your brand, what’s working well and what’s not, and where there is room for improvement.

Wrapping up.

As you can see, there are a lot of great digital marketing tools out there that can help you achieve your goals.

Which ones you choose really depends on the specific needs of your business and what type of campaigns you’re looking to run.

I hope this list gives you some good ideas and helps you get started on your journey to becoming to start attracting more customers and increasing your revenue.

What type of tools do you use for your marketing efforts? Let me know in the comments section below.

Thanks for reading!