9 Best Content Optimization Tools to Boost Rankings (2023)

Content Optimization Tools

It’s no secret that content is king when it comes to SEO and If you want your website to rank in the top spots of Google, you need to have high-quality content on your pages.

The fact is, we live in an age where people are bombarded with information all day long.

With so much content available at their fingertips, it’s more important than ever to make sure that you stand out from the crowd.

By creating engaging and high-quality content, you can draw in more followers and build a loyal audience for your website.

But creating great content isn’t easy – it takes time and effort.

That’s where content optimization tools come in handy.

These tools can help you improve your SEO and Content Strategy, and boost your rankings in search engines.

In this blog post, we will discuss 9 of the best content optimization tools available today.

Best Content Optimization Tools Overview

These are the best content optimization tools that you should use today to improve your SEO and content strategy.

I go more into detail later in this article about why I recommend these tools.

Surfer SEO

Page Optimizer Pro


Cora SEO Software



Cognitive SEO


SEMRush Content Marketing Platform

What are the best content optimization tools?

This list was put together based on several factors including ease of use, effectiveness at boosting SEO and content strategy, and overall popularity among users.

1. Surfer SEO

Content Optimization Tools

Surfer SEO is a content optimization tool that helps you figure out the right keywords to use in your content to help you rank higher in Google and drive organic traffic. 

It’s a tool that’s designed to help you with on-page SEO, and it does this by analyzing the top 10 results for any given keyword and then helping you optimize your content to compete with what the top-ranking pages are doing. 

This includes things like using the right keyword density, using relevant keywords in your title and throughout your content, and making sure your meta tags are optimized. 

Surfer SEO Highlights

  • Create your content directly within the editing tool and optimize it as you write using their SEO guidelines.
  • The content planning tool helps you figure out what topics to write about, suggests semantic keywords, and helps overall content structure based on data from Google.
  • You can compare your content against the top 10 results in SERPs and get valuable insights into how you can improve.
  • Their audit tool can scan your existing content for any SEO issues and give you recommendations for how to fix them to help you rank.
  • Use their keyword research chrome extension and easily analyze any web page and see the exact keywords it’s optimized for.


Content Optimization Tools

Their monthly plans start from $0 to $199 depending on your overall needs.

You’ll also have a 7-day money-back guarantee, so you can confidently start using Surfer SEO risk-free.


Surfer SEO is a powerful content optimization tool that can help improve your website’s search engine ranking.

It is designed to help you better understand search intent and create content that is optimized for your target keywords.

While it is not the only tool available for content marketing, it is one of the most user-friendly and effective options.

2. Page Optimizer Pro

Page Optimizer Pro is a content optimization software that was created by Kyle Roof, who is an expert in search engine optimization (SEO).

This tool provides on-page recommendations to improve your website’s SEO. It is designed to help you optimize your target pages so that they rank higher in search engines.

The Page Optimizer Pro tool uses a variety of factors to determine which areas of your page need improvement.

These factors include things like your page’s title, meta tags, and keywords.

Once the Page Optimizer Pro tool has analyzed your page, it will provide you with a list of recommended changes.

They also offer SEO consulting services that have a scientific approach when it comes to their deliverables.

This means that their methods are tested strictly based on Google’s algorithm.

Page Optimizer Pro Highlights

  • This tool will give you an in-depth analysis of top-ranking websites and give specific on-page recommendations for your pages.
  • Page Optimizer Pro can also identify any SEO mistakes or bad practices from competitors, and exclude those recommendations to give you the most effective SEO strategy.
  • They have an exclusive SEO learning platform that gives members unlimited access to their courses so you can create optimized content for search engine rankings.
  • Their chrome extension integrates with preferred content editors in your Wix, Shopify, or WordPress site so you can make live optimizations.
  • You can also crawl any competitor’s page at any given time to gain valuable insights.


Content Optimization Tools

For a single user, their basic plan starts at $22/month and is the only plan that includes a 7-day free trial.

The Premium plan starts at $33/month and the Unlimited plan at $44/month.

Additional Plans:

  • Agency Plans – $87/month (1-5 sub-accounts), $99/month (6-10 sub-accounts), and $109/month (11-20 sub-accounts).
  • Internet Marketing Gold – $97/month for SEO online course streaming. (Includes 7-day free trial – no credit card needed)


Page Optimizer Pro is a powerful tool for content optimization that’s focused on on-page SEO.

This software gives you actionable insights and recommendations to improve your website’s ranking on search engines like Google.

You’ll also have unlimited access to their online courses so you can learn and gain the confidence that you need to create search engine-friendly content.

You can start testing the product to see if it’s right for you with their free trial before committing.

3. MarketMuse

Content Optimization Tools

MarketMuse is a content marketing tool that helps businesses generate new ideas for blog posts, articles, social media posts, and improves SEO quality.

It does this by matching businesses with relevant topics and keywords that their target audience is searching for.

MarketMuse then provides a list of content ideas that businesses can use to create engaging and informative content.

They also give personalized suggestions based on your specific needs so you can publish well-optimized content.

Their workflow system is designed to be simple and effective for users to streamline their content creation process.

MarketMuse Highlights

  • MarketMuse uses metrics and AI-powered analysis to give you insights into how your content is performing and where there are opportunities for improvement.
  • You can compare your web page with the top 20 ranking pages so you can better optimize and have a competitive edge.
  • MarketMuse provides personalized difficulty scores for each piece of content you create, so you can ensure your readers are engaged from start to finish.
  • The platform also offers a range of content briefs that can help you plan and produce high-quality, targeted content.
  • You can enroll in the MarketMuse academy for free and have access to their courses so you can learn how to use their platform more effectively.


Content Optimization Tools

There is a free plan at $0/month, a standard plan at $7,200/year, and a premium plan at $12,000/year.

You can get started for free with no credit card required.


MarketMuse is a content optimization tool that uses AI to help you improve your content and SEO strategies.

It provides a detailed content analysis of your site and makes recommendations on how to improve your content to better match user intent and improve your overall SEO.

Although MarketMuse may be quite expensive, it’s still a valuable tool for content creators and SEO specialists alike and can help you take your content strategy to the next level.

4. Cora SEO Software

Content Optimization Tools

Cora is a content optimization tool that provides SEO diagnostics for web pages. It measures more than 2,000 on-page and off-page ranking factors.

It analyzes a page’s content and compares it to the content of other pages on the internet, looking for ways to improve the page’s ranking in Google search results.

It also keeps track of Google’s algorithm updates and makes sure that the content on your pages is up-to-date and compliant with the latest guidelines.

Cora is not a cloud-based software tool, so you’ll have to download and install the program.

Cora SEO Highlights

  • Their SEO roadmap will help you gain clarity in your web page deficiencies so you can focus on the most important ranking factors.
  • Cora displays only the most relevant factors to help you make better decisions. It does this by default so that it can reduce any sense of overwhelm when viewing your webpage data.
  • They have a robust keyword density measuring system that will show you the best keywords to target when creating content.
  • Cora’s latent semantic indexing technology understands the relationships between concepts and keywords, making it easier for you to find the keyword information you need.
  • The Cora Diff tool can be used in conjunction with old reports from before a Google update as well as new ones after the latest change has occurred. It will help you identify any trends that may occur due solely because of a Google algorithm update.


Content Optimization Tools

Pricing is at $250/month. They also have “Cora Lite SEO” which costs $125/month and only measures up to 556 on-page factors.

Cora does not have a free trial, so you would have to pay an upfront cost to start using it.


Cora SEO is a set of comprehensive SEO content optimization tools that takes a scientific approach to SEO, with a focus on google updates and changes in search algorithms.

Cora SEO is constantly updated to ensure that users are getting the most up-to-date information and tools.

Overall, it’s a tool that may better suit intermediate-level or SEO professionals.

5. Clearscope.io

Content Optimization Tools

Clearscope.io is a content optimization tool that helps content creators write SEO-friendly content. It does this by providing real-time feedback on the content as it is being created. 

The feedback includes suggestions on how to improve content for both search engines and readers.

In addition, Clearscope.io can be used to research keywords and optimize content for specific search queries. 

Clearscope.io Highlights

  • Their Keyword discovery tool will analyze your content and suggest relevant keywords so that your content is keyword-rich, which can improve your search engine results rankings.
  • Clearscope integrates with both Google docs and WordPress, making it easy to use within your existing workflow. Plus, the Clearscope plugin for WordPress can help you optimize your blog posts for SEO
  • Clearscope generates a content outline that analyzes relevant keywords used in top-ranking articles and suggested keyword placements, which can help organize your thoughts and ensure that your article is well-structured. 
  • You can get an overview of what competitors are ranking or not ranking for so you can identify any gaps and cover topics that they aren’t.
  • Clearscope can track your content for you by checking the competitors in the SERPs regularly and updating your content score to make sure that your existing content is always refreshed.


The Essentials plan starts at $170/month, the Business plan at $1,200/month, and the Enterprise plan is a custom pricing solution that requires contacting the company.

There is no free trial but you can request a demo.


Clearscope.io is a keyword discovery and content optimization tool that can be used to improve your SEO.

The platform provides users with keyword suggestions based on your site’s content, as well as competitor analysis to help you identify new keyword opportunities.

Clearscope also offers integrations with Google Docs and WordPress, making it easy to optimize your content for the right keywords.

The platform also provides a content outline tool that can be used to plan and organize your articles.

Overall, Clearscope is a valuable tool for anyone looking to scale or refresh their existing content.

6. SimilarContent

Content Optimization Tools

SimilarContent is an easy-to-use SEO content optimization tool that will help you get the best-matching terms that are relevant to your target keyword when writing content.

It’s an SEO writing assistant that can help you with everything from finding the right keywords to using them effectively in your content.

SimilarContent can predict how well your site will rank for certain keywords on Google.

It also allows you to filter different variations for any keyword, making it simple to construct an article in less time.

SimiliarContent Highlights

  • The Google rank predictor tool lets you see how your content is likely to rank in search results.
  • The automated writing feature can help you produce quality content quickly and efficiently.
  • The clustering tool helps you group similar pieces of content, making it easier to find ideas for new articles or blog posts.
  • You can stay up to date with the latest SERP changes as they happen, so you can quickly adjust your content strategy accordingly.
  • Their natural language processing capabilities help you better understand your audience and what they’re looking for.


Content Optimization Tools

The way that their AI version pricing works is that you make a one-time purchase for credits without any recurrent payments, daily or monthly limits, and the credits don’t expire – so that you’ll pay for what you actually use.

  • 20 credits – Free to start, no credit card required.
  • 100 credits – Credits never expire, no monthly subscriptions, no daily limits, 20% affiliate credit commission, $14.99 one-time payment.
  • 500 credits – Credits never expire, no monthly subscriptions, no daily limits, 20% affiliate credit commission, $69.99 one-time payment.
  • 1000 credits – Credits never expire, no monthly subscriptions, no daily limits, 20% affiliate credit commission, $99.99 one-time payment.
Content Optimization Tools

Their Pro version requires a one-time payment of $79 at a lifetime access value.


SimiliarContent is a great content optimization tool that can be used as a writing assistant and help predict Google rankings for organic traffic.

The platform provides users with real-time data and analytics to help optimize their website content for better search engine visibility.

If you want a tool that will help you find relevant keywords for content, and save you time, then SimilarContent is worth checking out.

7. Cognitive SEO

Content Optimization Tools

Cognitive SEO is a set of SEO content optimization tools that help you improve your website’s ranking in search engine results pages (SERPs).

The company was founded back in 2010, and since then, they’ve helped thousands of businesses improve their online visibility

They offer a range of features that help you optimize your web pages for specific keywords, including keyword research and analysis, on-page optimization, and link building.

They also offer an array of helpful resources, such as guides and tutorials, to help you get the most out of their tool. 

Cognitive SEO Highlights

  • The company’s software provides a step-by-step guide for incorporating keywords into your content. This makes it easy to get started with optimization, even if you’re not an experienced marketer or programmer.
  • Cognitive SEO software supports all languages, so you can optimize your content for any market.
  • You will have access to user search intent data so that you can create content that’s relevant to your audience.
  • Gain competitor insights like their relevant NLP keywords, optimization strategies, and topics so you can outrank them.


Content Optimization Tools

There are 3 pricing plans: The Starter Plan at $129.99/month, the Premium Plan at $199/month, and the Elite Plan at $499/month.

They have a 7-day free trial and you can cancel anytime.

Cognitive SEO also allows you to use three of its SEO tools for free:

Site Explorer – You can enter any URL in their search tool and explore links and rankings.

Keyword Tool – You can analyze keywords or topics and get suggestions

Google Algorithm Changes – It allows you to track how google rankings fluctuate.


This software is a valuable SEO tool that provides insights into optimizing content, user search intent, and natural language processing (NLP).

With this information, you can produce content that truly meets your readers’ needs, resulting in better search engine rankings and more traffic to your site. 

Cognitive SEO also has some free great tools that can help you with your content marketing strategy.

8. Frase

Content Optimization Tools

Frase is an answer-driven content platform that uses autocomplete and AI-powered templates to help you write more efficiently.

It also includes built-in analysis tools so you can track your progress and ensure that your content is optimized for search engines.

Frase.io is a powerful tool for any content marketer and can help save time as well as improve your content marketing strategy.

Frase Highlights

  • With their content idea recommendations, you can quickly and easily come up with blog post topics that are popular in your industry and tailored to your target audience.
  • You can set up Frase io to monitor your SEO progress and alert you of any changes in your ranking
  • Frase io provides detailed keyword research through metrics like search volume and difficulty so that you can identify the best keywords to target for your content.
  • Frase IO makes it easy to create and manage editorial calendars, so you can focus on producing quality content.
  • Their tone checker tool helps you to ensure that your writing is consistent with your brand voice.


Content Optimization Tools

Frase starts at $14.99/month for the Solo Plan, $44.99/month for their Basic Plan, and $114.99/month for the Team Plan.

There is also a Pro Add-On Plan for $35/month that comes with additional features.

You can get started with their 5-day trial for $1.


Frase is a powerful content optimization tool that can help content marketers and SEO professionals create better content.

The software analyzes your content and provides suggestions on how to optimize it for search engines.

You’ll also be confident in keeping your brand’s voice consistent throughout your content creation process.

Its automation capabilities and SEO features will help you produce effective results.

9. SEMRush’s Content Marketing Platform

Content Optimization Tools

Most marketers know about SEMRush as it’s one of the most used SEO tools worldwide.

But they also have a platform specifically for content marketing that helps businesses of all sizes to plan, write, optimize, and improve their content.

It offers a wide range of features, including a content calendar, content brief templates, content optimization tools, and analytics.

SEMrush also offers many resources to help businesses learn more about content marketing, including e-books, webinars, and guides as well as access to a community full of experts.

SEMrush’s Content Marketing Platform Highlights

  • The topic research tool allows you to quickly and easily discover relevant topics to write about.
  • You can keep track of your content marketing plans and ensure that your content is published on time with their marketing calendar tool.
  • The SEO content template helps you optimize your content for keyphrases so search engines like Google can give you better rankings.
  • The SEO writing assistant ensures that your content is error-free and conforms to the latest SEO best practices.
  • The platform also offers a host of other features, including social media management, team collaboration, and report generation.


Content Optimization Tools

Their Pro Plan starts at $119.95/month but does not include the content marketing platform.

The Guru Plan is priced at $229.95/month and the Business Plan is at $449.95/month – both include the content marketing platform.

The Pro Plan and the Guru Plan have a 7-day free trial.


The SEMrush content marketing platform provides users with the tools they need to research, create, optimize, and measure content.

The platform offers a variety of features, including a keyword research tool, a competitor analysis tool, and a Content Editor.

It also provides users with training and resources on content marketing best practices.

Overall, the Semrush Content Marketing Platform is an excellent resource for businesses and individuals who want to improve their content marketing efforts.

The platform’s comprehensive suite of tools and resources can help users save time and improve their content marketing ROI.

What are Content Optimization Tools?

Content optimization tools are designed to help you improve the quality of your content so that it ranks higher in search engine results pages (SERPs).

These tools can help you to identify potential keywords, assess the competition for those keywords, and track key metrics.

By using a content optimization tool, you can ensure that your content is aligned with the latest search engine trends and that it reaches the widest possible audience.

These tools can help you to improve the overall user experience on your website by making it easier for visitors to find the information they need.

As a result, content optimization tools can play a vital role in helping you to achieve your web traffic and conversion goals.

FAQs about Content Optimization Tools

How do I use a content optimization tool?

Most content optimization tools are very easy to use.

Typically, you just need to enter your website’s URL into the tool and it will scan your site and generate a report.

From there, you can review the report and make changes to your site based on the suggestions.

What are the benefits of using content optimization tools?

These tools can save you time by helping you quickly identify and fix problems with your content.

They can also improve your website’s performance by making your content more effective.

Using a content optimization tool can help to improve your search engine rankings, as well as increase traffic to your site.

Are there any downsides to using a content optimization tool?

There are very few downsides to using a content optimization tool.

In most cases, these tools are very easy to use and they provide valuable insights that can help improve your website’s performance.

However, it’s important to note that these tools should be used as part of a larger strategy for improving your site.

They shouldn’t be relied upon as the sole means of improving your website’s visibility or ranking in search engines.

Additionally, some content optimization tools can be expensive, so be sure to compare pricing before selecting a tool.

Do I need to be a technical expert to use content optimization tools?

No, you don’t need to be a tech expert. Most content optimization tools are designed to be user-friendly, and they come with helpful instructions and tutorials.

Will using a content optimization tool slow down my website?

No, using a content optimization tool should not slow down your website.

It can actually help improve your website’s speed by helping you optimize your code and eliminate errors.

How much does a content optimization tool cost?

The cost of a content optimization tool varies depending on the features and functionality you need.

There are many free and low-cost options available, as well as more advanced tools that come with a higher price tag.

Wrapping Things Up

In this post, we’ve looked at what content optimization tools are and how they can help you improve your SEO, content marketing, and website performance.

We’ve also highlighted some of the best content optimization software tools on the market and gave an overview of each, discussing pricing, benefits, and features.

If you’re looking to improve your website’s traffic and conversion rates, then consider investing in one of these tools.

Do you have any questions about content optimization tools? Leave them in the comments section below!

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  1. You are so right, in fact, it is said that we are living in the information age or age of information, where we either pay for it and in a lot of cases get it for free. The competition out here is stiff when it comes to content creation but the good news is the tools you are recommending are great to create content that is helpful and engaging.

    1. Hey Norman,

      Thank you for taking the time to leave some positive feedback! Your thoughts and opinions about the topic are much appreciated.

      This is an incredible time that we live in, Norman. This digital era and technological advances have enabled us to be content maximizers. 

      I think leveraging these tools can definitely 10x our content productivity, not just for the search engines, but for the viewers so they can gain immense value!

  2. Greetings, friends! I just came across this article on content optimization tools and I have to say, it’s got me feeling pretty pumped up about content creation. Can I get a “hell yeah” for all things digital marketing?!

    Now, let me ask you this: have you ever struggled with creating content that resonates with your audience? I know I have! But that’s where these optimization tools come in, making the whole process a whole lot smoother.

    In my experience, using content optimization tools has been a real game-changer. They help me identify what’s working and what’s not, allowing me to tweak and refine my approach until I get the results I’m looking for. And let’s be real, who doesn’t want their content to be as effective as possible?

    Chris’s article does an excellent job of highlighting some of the best content optimization tools on the market. From keyword research tools to analytics platforms, there’s something for every type of content creator. I especially appreciated the section on A/B testing, which can be a real lifesaver when it comes to optimizing your content.

    But with so many options out there, it can be overwhelming to know where to start. That’s why I think articles like this one are so important. They break down the options and help you understand which tools are right for you and your content creation goals.

    In conclusion, I believe that using content optimization tools is an absolute must for anyone looking to create effective and engaging content. So if you’re not already using them, I highly recommend checking out the tools mentioned in this article. Your content (and your audience) will thank you!

    1. Hey Bob,

      Thanks for the wonderful feedback! 

      Since “content is king”, we should treat it like royalty and that means optimizing it in the best way possible. Not just for the search engines, but for the target market.

      Finding the right tools to help with content optimization can help provide immense value in the long run!

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