As a small business, local online marketing can seem like a daunting task. There are so many different platforms and strategies to choose from, how can you possibly know where to start?
Not to mention, you’re probably already busy running your business and don’t have a lot of extra time to devote to marketing.
But the truth is that If you want to stay competitive in your local area, you have to focus on digital marketing strategies that can help boost your reach and visibility online, as quickly and efficiently as possible.
There are 9 ways that you can do local online marketing for your small business right now and I am going to share these simple but powerful strategies with you.
So if you want to explode your local business and generate more sales, then stay with me.
What is Local Online Marketing?
Local online marketing is all about promoting your business to people in your local community.
This can be done through various online channels, such as your website, social media, and online directories.
One of the key benefits of local online marketing is that it helps you to build relationships with potential customers who are already interested in what you do.
Let’s say for example if you promote your business on your local chamber of commerce website, people who visit that site will already be interested in supporting businesses in their community.
Local online marketing can also be a great way to reach out to new customers and connect with them on a personal level.
By promoting your business online, you can reach people who might not otherwise have known about you.
Engaging with potential local customers online leads to building trust and credibility that can lead to future sales.
Overall, local online marketing is an effective way to reach new customers, build relationships, and grow your business.
Reasons you need to know local online marketing
If you’re a business owner, then online marketing should be on your radar, and here are a few reasons why:
- You need to target local customers. According to a survey, 70% of consumers support local businesses by shopping online only, or a mix of online and in-store. If you’re not online, you’re missing out on a huge chunk of your target market.
- You need to obtain leads. A website is a great way to collect leads from potential customers. You can encourage people to sign up for your mailing list or contact you for more information about your product or service.
- You need foot traffic. Even if your business is primarily offline, having a website can help drive foot traffic. Customers can use your website to find your address, hours of operation, and directions to your store or office.
- You need to compete with online businesses. If your competition is online, then you need to be online as well. Otherwise, you’ll be at a serious disadvantage when it comes to attracting customers and generating sales.
It’s clear that the digital world continues to grow, and establishing a strong online presence has never been more important, especially if you want to stay ahead of your competition.
9 Ways to do Local Online Marketing
I’ll breakdown down each local online marketing strategy for you so that you can start implementing them for your business today.
Level Up Your Web Design and User Experience
There’s no doubt that attractive website design is important for local online marketing success. After all, your website is often the first contact that customers have with your business.
To shine online, you need to make sure that your website is designed in a way that appeals to local customers.
But it’s not just about looks. Your website layout and how easy it is to navigate are critical to your visitors’ experience.
“Did you know? Studies show that the average attention span of a human is only 8 seconds, which means you need to make sure your website is fast, intuitive, and easy to understand.”
With more and more people using mobile devices to access the internet, it’s important to make sure your site is designed with them in mind.
Load time is also an important factor in ensuring a good user experience.
Google’s “core vitals” include metrics like the largest contentful paint (LCP) and first input delay, which measure how quickly your page loads and how responsive it is to user input.
Because ultimately, you want visitors to stick around long enough to learn about your products or services and take the next step in the sales process.
By paying attention to all these factors, you can help ensure a positive experience for your visitors – and better results for your business.
Optimize for local SEO
To reach local customers, your website needs to show up in search results for relevant keywords.
This is where search engine optimization (SEO) comes in.
There are several key factors to focus on when optimizing a site for local SEO, including choosing keywords that reflect your business and location, creating high-quality content that targets your target audience, and ensuring that your site is mobile-friendly.
You can also use Google Business Profile to claim your business’s listing and customize it with information like your business name, address, phone number, and website.
This will show Google that you own the business and help your website rank higher in local search results for relevant keywords.
With proper optimization, you can reach more local customers online and drive more traffic to your site – which will ultimately lead to more sales and revenue for your business.
And if your’e worried about how your’e going to complete these tasks, there are plenty of local SEO software tools that you can utilize to help you rank higher.
Use social media platforms
Social media sites are a powerful tool for companies looking to expand their reach and build their brand.
By creating a social media presence, businesses can connect with potential customers from all over the world.
These platforms provide businesses with an opportunity to share their content and engage with their audience in a way that is interactive and engaging.
However, They can also be used by individuals as a local online marketing strategy.
Platforms like Facebook, Instagram, and Twitter can help you connect with local customers and engage with them in a way that supports your marketing goals.
For example, you might use Facebook to promote special offers or discounts for followers, post about new products or services that you offer, or share content from your blog or other trusted sources.
This not only helps you reach a wider audience, but it also helps to build trust and credibility with potential customers.
And because social media platforms allow you to target specific audiences based on location and interests, you can focus your efforts on the local community where your business is located.
Overall, using social media is an effective way to engage with potential customers, build your brand, and grow your business online.
Create Local Landing Pages
Landing pages are an effective local online marketing strategy for businesses with multiple locations.
By creating a page for each physical location, you can ensure that your local customers can find the information they need without getting lost in a sea of generic information.
Local landing pages can also help you to rank for local search terms by including the relevant business category and location keywords and because they’re specifically designed for local customers, local landing pages can be a more effective way to convert leads into customers than general website pages.
So if you’re looking for a way to boost your local marketing efforts, consider creating local landing pages.
Connect with Local Blogs and Publications
One great way to get your business noticed online is to connect with local blogs and publications.
This is a great way to get your name out there and show potential customers that you’re an expert in your field.
When you connect with local blogs and publications, you’ll also be able to build relationships with other businesses in your industry.
This can help you gain exposure for your business and position yourself as a trusted authority in your field.
Plus, when you connect with local blogs and publications, you’ll be able to stay up-to-date on the latest news and trends in your industry.
This will help you keep your finger on the pulse of your industry and make sure that you’re always ahead of the curve.
So if you’re looking for a great way to market your business online, consider connecting with local bloggers and publications.
Leverage online review sites and directories
As a local business owner, it’s important to have a presence on online review sites and local directories.
By claiming your business listing and encouraging customers to leave positive reviews, you can improve your local search ranking and attract new customers.
There are directories such as Yelp, Google My Business, Yext, and Facebook that can help you connect with potential customers.
Of course, you can’t just rely on good reviews – you also need to actively manage your online reputation. Constructively respond to negative reviews, and take the time to address any issues that customers raise.
With some effort, you can use online review sites and local directories to market your local business and stand out from the competition.
Host webinars and other digital events
Hosting digital events like webinars is a great local online marketing strategy.
You can use these events to share valuable information with future customers and build relationships with local clients.
An example could be a webinar that covers a topic related to your niche or industry.
For example, if you have a roofing company, you might host a webinar about roofing trends or best practices for maintaining your roof.
Not only will this help you attract new business, but it will also allow you to showcase your expertise. And because webinars can be recorded and shared online, they offer a great way to reach more leads.
So if you’re looking for a local marketing strategy that is both effective and efficient, hosting digital events should be on your list.
Utilize Pay-Per-Click Advertising
Another strategy to add to your local online marketing campaign that will help you reach leads who are interested in your product or service is pay-per-click (PPC) advertising.
This means that you would create a unique ad that targets certain keywords related to your business, and you would only pay for clicks on these ads.
For example, if you are a local restaurant that serves pizza, you might want to target keywords like “best pizza in town”, “pizza specials”, or “pizza delivery”.
And because you are only paying when people click on your ad, this can be a cost-effective way to reach potential customers who are already searching for products or services like yours.
Google Ads is a popular PPC platform that allows you to target local customers through search ads and display ads. You can also use retargeting to reach leads who have visited your website but didn’t convert.
Overall, using PPC advertising is an effective way to target interested leads and generate more leads and sales for your business.
Create Email Marketing Campaigns
Another local online marketing strategy that can help you reach potential customers is email marketing.
81% of small businesses consider email marketing to be one of the most effective ways to connect with customers.”
To create an effective email marketing campaign, you need to first develop a strategy. This might include:
- Defining your target audience: Who is the email message intended for?
- Create a compelling subject line: This can make or break whether people open your emails or not.
- Develop a strong call to action: What do you want people to do when they get your email?
- Design attractive content and visuals: This will help make your emails more appealing to recipients.
Once you have these elements set up, it’s time to start sending out regular emails. You can use email marketing automation such as Mailchimp or Constant Contact to manage your email lists and create campaigns.
By using email marketing in your local online marketing campaigns, you can reach potential customers who are already interested in what you have to offer.
And with the right strategy and compelling content, you can turn these leads into loyal customers who will help grow your business.
Another option is to create email newsletters that highlight local events, business news, or special promotions. This can help you stay top-of-mind with customers and position yourself as a thought leader in your industry.
Overall, email marketing is an effective way to reach leads who are interested in your products or services and build relationships with them.
Considerations for Successfully Executing Local Digital Marketing Strategies.
When implementing a local digital marketing campaign, there are several key factors you should keep in mind. These include:
- Knowing your target audience and what they are looking for online. This will help you to define the right keywords and create effective ads that resonate with potential customers.
- Determining which digital platforms are most relevant to your business, and focusing your efforts on these platforms. For example, if you run a local restaurant, you might want to focus on Facebook or Instagram ads.
- Having a clear goal in mind for your marketing campaign so that you can track the results and optimize your strategy over time. This could include increasing brand awareness, generating leads, or improving customer retention.
- Partner with other businesses to help reach a wider audience and promote your campaign. You could work with another local business in your area to cross-promote online events, share ads on social media, or collaborate on content marketing campaigns.
By keeping these key considerations in mind, you can ensure that your local digital marketing strategy is effective and achieves the desired results.
At this point, you should have a good understanding of what local digital marketing involves and some of the key strategies that can help you reach potential customers online.
Some important factors to consider when executing your campaign include knowing your target audience, focusing on the right platforms, having clear goals in mind, and partnering with other businesses.
So if you’re looking to boost your local business online, consider implementing some of these strategies to ensure success in 2023.
There are also plenty of digital marketing tools for your small business to help do the heavy lifting for you.
Thanks for reading and good luck!
How have you been able to generate local leads for your small business?
What strategy has helped you? Let me know in the comment section!