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Things are changing quickly for SEO, and if you've been left in the dark about the latest tools to amplify your strategy, let me illuminate one of the most advanced AI SEO tools for you - Harpa AI.
This is a post that I truly believe you'll appreciate, especially if you're a marketer or business owner that wants to get more organic traffic to your website or blog while also saving time and money.
I've been using this free Chrome extension and testing its features and I must say that I was blown away by the power it possesses and how it can transform some of your daily SEO tasks into something like a brisk walk in the park.
I'll show you how to use this tool in 15 powerful prompts to propel your SEO productivity and optimization without feeling stuck, so you can get more traffic.
Harpa AI is an AI-powered Chrome extension built on ChatGPT and automates web tasks for you.
It's incredibly powerful because it understands the structure and semantics of any webpage in real-time
In other words, it's like having ChatGpt as a Chrome extension. It can analyze any web page you're on, even the Google SERPS itself.
These are some of the tasks it can do for you:
It can also integrate and has pre-built prompts for popular apps like Google, Amazon, LinkedIn, Instagram, Facebook, and other social media platforms.
Think of Harpa AI as the "Morpheus" to your "Neo" in the Internet Matrix. Just as Morpheus guides Neo through the Matrix maze, Harpa AI can guide you through the vast world of the web.
It serves as your personal guide to unlocking the full potential of your web browsing experience as well as a resource for your SEO strategy.
When using Harpa AI, it's important to understand how to leverage AI for SEO.
If you're interested in exploring the power of artificial intelligence in optimizing your website, make sure to check out our detailed guide on "How to Use AI for SEO" for valuable insights and strategies.
Note: You'll need a connection to AI service providers to use the generative AI functionalities. HARPA can be used with a ChatGPT account, OpenAI API key, ClaudeAI, or Google Bard. If you're only leveraging HARPA for automation and monitoring tasks, there's no requirement for an LLM service-provider account.
1. Go to https://harpa.ai/ and click on "Get AI Agent" (Get AI agent Image)
2. Next, it will take you to the Chrome web store where you'll have to "Add to Chrome".
3. Now you're in. Simply pin Harpa AI to your Chrome toolbar and you're ready to go.
Once you've added Harpa AI to your Chrome toolbar, you'll want to open it and click on the "/" (Slash) button in the bottom right corner to bring up all of the commands.
Then go to the top and look for the "Marketing & SEO" prompts.
I've grouped each prompt around 3 essential SEO strategies: keyword research, content strategy, and content generation.
Let's dive in.
If you're in the world of marketing and SEO, then you know that keyword research is a world of its own. - it's that serious.
Search Engine Journal says 36.3% of SEO professionals say they allocate most of their time to keyword research.
It takes time, effort, and critical thinking to develop a solid keyword strategy.
Hapra AI can provide a solid range of data points for keyword research to reduce your time with its built-in SEO keyword prompts.
You can utilize these prompts to analyze your competition as well.
Click on the "Extract and research SEO keywords" prompt. You can copy and paste a competitor's article or extract keywords directly from the web page you're currently on by pressing "enter".
In this example, I'll be using one of my old fitness blog posts.
This will extract keywords from any given URL.
It gives you a detailed breakdown of the most relevant and high-performing keywords for you based on factors like average search volume and competition and organizes it into a table like the one shown below.
(Note: If you hit the prompt more than once, it may display the factors differently or add new ones. For example, it could also show the average "Cost Per Click" if you hit the prompt again.)
Keep in mind that you're not limited to the factors that it shows you. You can prompt Harpa AI to organize it in a different way if you wanted to.
Harpa AI will also give you recommendations on which keywords to go after and where to place them in your articles.
It's helpful to have this information so you can adjust your keyword strategy. You can see which keywords are relevant and worth targeting for any niche.
This is a great approach if you want to optimize your own content and find related keywords that you wouldn't have thought of otherwise - all while saving you time.
This prompt gives a report and then maps out a content plan from one keyword. It'll create a table that's categorized by relevant keywords, search intent, title, and meta description.
I'll show you what that looks like by continuing with my fitness blog example. In this case, I've chosen the long-tail keyword "creatine for bodybuilding".
(This table is actually 10 columns long). It instantly gives you related keywords that you can create relevant content around showing the search intent.
You can have a better understanding of what type of content your audience wants to see whether it's an informational post or a transactional post aka "money page", where they are most likely to make some kind of purchase or click on your affiliate link.
It even generated recommended titles and meta descriptions for each relevant keyword.
Here is another powerful prompt that you can use to develop a detailed strategy based on any given keyword. Again, I entered my keyword from the previous example, "creating for bodybuilding".
Harpa AI generates a title, page excerpt, and a bulleted list of FAQs for the keyword. Your audience will appreciate the content that answers their questions, thereby building trust and authority in your niche.
It also creates a list of related queries and long-tail keywords. Using this method, you can create content covering all kinds of topics, reaching more people.
It can help you identify new topics to write about, giving you a better understanding of what your audience is interested in.
It continues on and creates a "Keywords" section. This points out the most important keywords that are mentioned in the article along with the type, intent, and frequency within the content.
The "type" column categorizes the keywords into two types: "Keyword" which are specific terms used in search queries and "NLP" which are natural language phrases related to the topic that can help search engines understand the intent behind the query.
With Harpa AI, you can cluster keywords based on their semantic relevance using the "Keyword Cluster" prompt.
Simply copy and paste a list of keywords or press "enter" to have Harpa AI parse from any web page.
In this case, it grouped the keywords into clusters based on different aspects of creatine, such as its definition and benefits, supplementation for bodybuilding, improving exercise performance and preventing injuries, its effects on energy and brain function, and recommended dosages and ways to take it.
The prompt also provides information on search intent and language for each keyword.
You can use this to tailor content for your users. It also helps you prioritize keywords and optimize content so that it's relevant and targeted.
This prompt could potentially be a free alternative to Surfer SEO.
Having a content strategy is like having a roadmap - It guides you on where to go and helps ensure that you don’t get lost along the way.
Without one, you might as well just follow the yellow brick road.
According to Semrush, 84% of organizations they surveyed have a content marketing strategy.
You have to, plan, create, and manage content that's engaging, relevant, and valuable to your audience.
In this section, we'll take a look at some prompts from Harpa AI that can help you develop a cohesive winning content strategy.
If you need content ideas for your business or blog, you can simply use the "content ideas generator" prompt. Just type in your product, service, or business name and a short description.
You can also have Harpa AI parse from the page that you are on, just as I did in the example below.
This instantly generates a list of content ideas by "content type" and "idea".
In this case, It generated a list of 25 content ideas from the page and organized the content types by guide, tutorial, success story, evergreen content, explainer, comparison, and listicle as well a title for each content type.
Having a list like this can be very efficient when it comes to organizing, segmenting, and planning your content. You can even save this list into a spreadsheet or schedule these posts in a content calendar.
Knowing who you're creating content for is a must. Otherwise, you'll have mediocre content.
Try using the "segment your audience" prompt. This will give a breakdown of potential audiences and their interests within your industry or niche.
As you can see in this example, it provided a list of audience segments based on the blog post titled "5 Incredible Benefits of Creatine".
In this case, it shows "Bodybuilders" as one of the potential audiences followed by a brief description of who they are and why they would be interested in the product.
Another powerful prompt by Harpa AI is the "Silo Website Structure" command. This will allow you to have a clear website structure organized into distinct categories to build topical authority.
To utilize this prompt effectively, give Harpa AI a list of comma-separated keywords for your Silo structure. If you don't have any keywords, Harpa AI can generate a relevant list for you.
Once you have your list of keywords, copy and paste them in and hit"enter". Harpa AI will then generate your Silo structure within seconds.
Having a silo approach to website structure allows for better search engine optimization. The content is also divided into sections, so it makes navigation easy for visitors.
Visitors can find what they're looking for easier, improving the user experience.
Remember to also internally link relevant pages within each section to strengthen the structure and improve your SEO.
Building topical authority will help you stand out as a marketer or business owner in the eyes of your audience and Google.
You can have Harpa AI create a table with article ideas designed to build a strong content strategy with the "Topic Authority" prompt.
Instantly, you'll have a table that categorizes your content ideas by title, description, keywords, and search intent.
You can easily create pillar content that also internally links to each other for the dual purpose of providing a better user experience for your audience and helping search engines understand the relevance of your content.
Need help scheduling your content for the month ahead? You can get this done with just one click by using the "Monthly Content Calendar" prompt.
Simply type in the keyword or topic that you have in mind.
In this case, it actually created a 6-week content schedule but I only highlighted 4 weeks just for examples sake. But you can clearly see the power of this prompt.
Each day of the week has a "click-bait" style title with a long-tail keyword for each post based on the primary keyword that you type in.
Harpa AI can develop a comprehensive 6-month SEO plan for you by breaking down the plan into technical SEO, on-page SEO, and off-page SEO recommendations for each month - all with just a single click.
Just enter your list of keywords to rank by or have Harpa AI extract them from any URL.
Again, I continued with the same fitness blog example by parsing from the page as seen below.
Harpa AI will give you a plan for each month with a breakdown of technical SEO, on-page SEO, and off-page SEO.
You also get insights into expected outcomes and suggested tools you need to implement the plan effectively.
So, basically, you get a roadmap to success without having to figure it out yourself—sounds like a dream come true!
However, I will say that Harpa AI doesn't provide the personal touch a real SEO expert can provide. Also, SEO plans can be complex and require more than a one-click solution.
But it can be a useful starting point for you, especially if you're on a tight budget or just getting started.
Harpa AI doesn't just only reply to commands, it can also evaluate pages as an "SEO keyword research expert" and "expert copywriter" (at least that's what it claims).
But judging by the results from the "content analyzer" prompt, I'd say it does a pretty good job at it.
As with most commands, you can either paste the text or parse directly from the page that you're on.
Let's take a look at what it does when I parse from my creatine article.
Harpa AI gives you an assessment of the page based on relevance, expertise, and authoritativeness. It also gives you suggestions on how to improve each factor.
This is powerful because Google favors content that demonstrates EEAT factors (experience, expertise, authority, and trust).
But it's not only Google that'll love you for it, your audience will too.
As a business owner or marketer, creating content is the backbone of your online presence. Content is the engine that propels your online efforts driving engagement, brand awareness, and conversions.
According to recent statistics from demandsage.com, at least one piece of content is created every day by 60% of marketers.
There's no way around it. You have to publish content and do it consistently if you want to see success online in 2023 and beyond.
I've been able to see an increase in traffic and clicks by utilizing faster processes for generating content.
We'll look over some prompts here in this section to help accelerate your content creation process so you're not stuck spinning your wheels.
To create a content piece like a blog post, there are other parts that have to get assembled first to ensure a cohesive and well-structured end result. This starts by creating an article outline.
Harpa Ai can get the job done for you in a matter of seconds with the "Article Outline Markdown" prompt.
I'll show you how it works by continuing with the "creatine" example.
And just like that with a single command, you have a full article outline ready for you.
As I mentioned earlier, Harpa AI is built on ChatGPT and you can still create an article outline within ChatGPT itself.
But the huge difference is that Harpa AI can extract data from any URL that you're on while ChatGPT can't.
💡Pro tip: Google your target keyword, visit the top-ranking page, use the "article outline markdown" command, and Harpa AI will generate a similar article outline.
Once you have an article outline, you can take things a step even further by combining it with the "Article Section" command to have Harpa write out each section.
Simply copy and paste each section from the article outline one by one.
Harpa does a good job of keeping within the article's outline guidelines, turning it into a nice unified piece of content. This will ensure that your article stays consistent and reflects the overall topic.
But I wouldn't leave it exactly like it is either. You'll want to make the necessary revisions and add your own flair if. If you really want to write a high-quality blog post with Harpa AI, then it's best to leverage it's prompts as an assistant.
Adding images to your content is like adding spice to a dish. By adding pictures to your blog, you make it more engaging for readers.
It can also boost SEO rankings by providing relevant images for search engines.
Use the "Image briefs for SEO blog articles" prompt to have Harpa AI look for areas in any article that should have images. You can copy and paste an article up to 3,000 characters or parse from any page.
Not only does Harpa give you a description of each image it recommends based on the article, but it also explains the significance of the image and how it can help your viewers.
In my opinion, this prompt is fantastic to use to save you time when it comes to trying to think of relevant images.
You've got to write descriptive and compelling copy to get people's attention and make your products stand out.
But sometimes, coming up with the right product description can be tough and time-consuming. The good news? Harpa AI can become an "SEO-friendly product description writer" for you.
Just enter a list of keywords and provide as much information as you can about the product or parse from any given page.
For example, let's say you're an Amazon affiliate and you want to create a product review article and you need to come up with a product description.
You can simply head over to the product page on Amazon and have Harpa generate a description based on the information on the page.
Within a matter of seconds, you'll have an SEO-friendly product description that's compelling and likely to get your audience to convert.
💡Pro tip: Maximize the impact of your product description by having Harpa AI add a pros and cons table to the mix. This will show a quick and comprehensive overview to your audience.
We've covered a lot of powerful SEO prompts with Harpa AI. Everything from keyword research and topical authority to article creation and SEO-friendly product descriptions.
My goal in this post was to unlock the potential of AI-driven SEO to help you succeed online.
Harpa AI can easily be integrated into your existing SEO strategies and make a huge impact when used correctly.
I hope this post has helped you understand the power of AI-driven SEO and how to use Harpa AI to take your SEO to the next level.
Good luck!
Have you used Harpa AI yet? If so, how has it helped you? Feel free to leave any comments or questions below. Id love to to know!